	Website Development
	Have you ever thought about the advantages that might accrue from having your own purpose built website that accurately reflects the culture of your company and gives visitors a clear reason for dealing with you, rather than with your competitors?
You may already have a website or you may not. If you have, then you need to ask the following questions. Does the 'look and feel' of the website reflect the company? Typically, the website might have been built using a website creation tool that provides insufficient flexibility or may now just look a little dated. We can provide everything from a simple 'glossy brochure' website to a 'rich content' website, meaning one that offers a more impressive feature-rich interface to the user. Whatever you decide to go for, the look and feel of the website will be decided by you in order to present your company to the user in the way that you feel is appropriate. How easy is it to update the content on a regular basis? How quickly can you get changes that you want applied to the website, especially if you are offering e-commerce capabilities and want to add new products, change or remove existing products, or simply change the prices on the site? Portack Computers offers a very personal approach meaning that you can expect a very prompt response to any requests for changes to the site. Additionally, any form of e-commerce site will be 'data driven'. This means that services and products for sale, together with images, descriptions and prices are held in a database. You will have tools that allow you to update the database with changes, additions and deletions. These will then take almost immediate effect. Are orders and purchases made via the website propogated into your back office systems? Is your e-commerce website integrated with you back office systems? When an e-commerce website is first created, the cheapest solution is to simply enter manually details of orders and purchases made via the website into your back office systems such as accounting and stock control. Even with low transaction volumes, there is constant risk of manual error when entering these details. As volumes grow, the dangers increase as does the time and expense involved in the entire manual operation. At Portack Computers, we can not only redesign or upgrade your existing website but can ensure that all transactions made via the website are captured for input to the back office systems. The precise level of automation available depends on the nature of the back office systems. Do you know who has done business with you online or even just expressed an interest in doing business with you online so that you can keep them informed of special offers, new products and new services? Do you keep records of actual and potential customers so that you can keep in touch? Existing customers are (hopefully) the people most likely to respond to advertising. A properly designed website can capture details of people making purchases and anyone else interested and can maintain a mailing list of those people who give their consent to be contacted. Occasional emails can then generate additional business through targeted, occasional email alerts advising them of special offers, new products etc.

Website Development

Have you ever thought about the advantages that might accrue from having your own purpose built website that accurately reflects the culture of your company and gives visitors a clear reason for dealing with you, rather than with your competitors?

You may already have a website or you may not. If you have, then you need to ask the following questions.

Does the 'look and feel' of the website reflect the company?: Typically, the website might have been built using a website creation tool that provides insufficient flexibility or may now just look a little dated.; We can provide everything from a simple 'glossy brochure' website to a 'rich content' website, meaning one that offers a more impressive feature-rich interface to the user. Whatever you decide to go for, the look and feel of the website will be decided by you in order to present your company to the user in the way that you feel is appropriate.
How easy is it to update the content on a regular basis?: How quickly can you get changes that you want applied to the website, especially if you are offering e-commerce capabilities and want to add new products, change or remove existing products, or simply change the prices on the site?; Portack Computers offers a very personal approach meaning that you can expect a very prompt response to any requests for changes to the site. Additionally, any form of e-commerce site will be 'data driven'. This means that services and products for sale, together with images, descriptions and prices are held in a database. You will have tools that allow you to update the database with changes, additions and deletions. These will then take almost immediate effect.
Are orders and purchases made via the website propogated into your back office systems?: Is your e-commerce website integrated with you back office systems?; When an e-commerce website is first created, the cheapest solution is to simply enter manually details of orders and purchases made via the website into your back office systems such as accounting and stock control. Even with low transaction volumes, there is constant risk of manual error when entering these details. As volumes grow, the dangers increase as does the time and expense involved in the entire manual operation. At Portack Computers, we can not only redesign or upgrade your existing website but can ensure that all transactions made via the website are captured for input to the back office systems. The precise level of automation available depends on the nature of the back office systems.
Do you know who has done business with you online or even just expressed an interest in doing business with you online so that you can keep them informed of special offers, new products and new services?: Do you keep records of actual and potential customers so that you can keep in touch?; Existing customers are (hopefully) the people most likely to respond to advertising. A properly designed website can capture details of people making purchases and anyone else interested and can maintain a mailing list of those people who give their consent to be contacted. Occasional emails can then generate additional business through targeted, occasional email alerts advising them of special offers, new products etc.